01

Tea Packaging Design

Packaging concept

A conceptual packaging project that integrates illustration into consumer products. The artwork enhances storytelling and brand identity, creating a stronger emotional connection with customers.

Tea Packaging Design, illustration by Xuanyi Guo
02

Outdoor Advertising: Green Festival

Billboard · 2024

Illustration adapted for a large-scale outdoor billboard, promoting the theme “Calm Moment in the City” at the 2024 Green Festival. The artwork conveys harmony between urban life and nature, showing how illustration can deliver a strong visual identity and emotional resonance in public spaces.

Outdoor Advertising: Green Festival, illustration by Xuanyi Guo
03

Luxury Window Display

Retail concept

An editorial-inspired illustration adapted into a luxury retail window design, showing how illustration can elevate high-end brand storytelling and give customers an immersive visual experience.

These projects are non-commercial explorations.